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FunctionsThe Consortium undertakes the specific objectives listed below, essentially consisting of the implementation of three important functions that can protect and raise the quality of PGI Speck Alto Adige.Quality policy Defining a quality policy and supervising production processes that must fully comply with traditional methods. Protection of the mark Protecting the brand and the denomination by monitoring the market and instituting legal action in the event that unmarked Speck bears the name “PGI Speck Alto Adige” or "Südtirol GGA”. Promotion Promoting the reputation of the brand and the product image. Consortium members pay association fees in proportion to the quantities produced. The funds are used to promote the brand and the product. Some initiatives include television, print and radio campaigns, promotional activities and tastings, public relations and a substantial presence at the main trade fairs. |